Viral Hook Patterns
The 9 hook patterns our classifier scores against — the openings that actually stop the scroll, with a real example of each.
List Preview
Opens with a counted payoff so the viewer knows exactly what they'll get.
“7 tools that quietly replaced my entire workflow”
Open Question
Asks a direct question that opens a curiosity gap the viewer needs closed.
“Why is everyone suddenly quitting their 9-to-5?”
Before / After
Frames a transformation — a clear starting point and a striking result.
“From 0 to 100K followers in 90 days (no ads)”
Confession
An honest admission of a mistake or truth that earns instant trust.
“I'll be honest — I wasted $10K before this finally worked”
Contrarian Take
Challenges the advice everyone repeats, so the viewer stops to check.
“Stop posting every day. It's quietly killing your reach.”
Personal Story
Pulls the viewer into a first-person narrative they want to see resolved.
“The day I quit my job with $43 left in my account”
Hard Number
Leads with a concrete, specific figure that signals real substance.
“I analyzed 1,000 viral videos — only 3 patterns won”
Empathy / Relatability
Names the viewer's exact struggle so they feel seen and keep watching.
“If you're tired of posting to crickets, watch this”
Bold Claim
A strong, decisive statement that demands a reaction — agree or argue.
“SEO is dead. Here's what actually replaced it.”
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Hook patterns are educational guidance — they improve your odds, they don't guarantee a viral result.